I joined Saffron in 2014. Since then I have collaborated in developing brand strategies globally across various industries, working with clients such as Cepsa, Gazprom, Modern Foods, Banco Sabadell, Santander, Sodexo and growing technology company BQ.

Before that, I earned an MA in Design Innovation and Brand Management from UCA in London where I graduated with honours. Prior to that, I graduated with a BA in Design and Advertising from UFV in Madrid. I have worked at Vogue magazine in the creative department and at Interban, a national marketing and communication agency, where I organised events and conferences for some of Spain’s largest corporations.

Through my keen interest and training in branding, I have been exposed from early on to the world of marketing, brands, and consumer behaviour bringing a unique vision and breadth of skills grounded in the creative industry. I regularly run coaching sessions for current students on all things branding at UFV .

An enthusiast of charitable causes, I spend my spare time collaborating with “Soñar Despierto,” a non-governmental organisation focused on integrating orphans with their local communities.

I was born and raised in Madrid and speak Spanish and English fluently.